Like all leaders in our business, we have gone through a recent period where the yacht industry has been subjected to inquiries from some authorities, but over the past few months, Imperial Yachts has been targeted by numerous unfounded and inaccurate accusations following events that are unrelated to this family owned company and its services.

These events culminated today with the announcement of sanctions on our company by the United States government. The accusations made against us by the U.S. government and in the press are false. We will pursue all available legal remedies to resolve this matter promptly.

Imperial Yachts conducts all its businesses in full compliance with laws and regulations in all jurisdictions in which we operate. We are not involved in our clients’ financial affairs.

We are in the yacht building, management, sale and charter business. That is our focus and what we do. We started this company from nothing, and now, it appears that due to our success, we are unfortunately being targeted by those who would like to bring us down.

We look forward to settling all matters resulting from this turbulent time, as well as disproving the damaging smears made against our company. As always, our focus remains on living up to our established name as an international leader in providing the highest level of excellence for yacht sales, construction, management, and chartering.
Spokesperson for Imperial Yachts
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Marketing & Promotion

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Whatever kind of marketing approach your yacht demands, the modus operandi of Imperial’s Marketing Department is not the brushstroke guesswork of a bulk operator. It is the targeted, vessel-specific strategy of a team well versed in the nuances of the international superyacht market.

Depending on if your vessel is for sale or charter, it requires two very different skillsets. Whichever you have in mind, Imperial has the experience, the contacts, the personnel and the approach to present it in the best way to the right audience. We improve daily to reach and exceed your expectations, and follow precise processes to maximise the visibility of your vessel to obtain the most qualified leads.

With solid credentials in major press titles worldwide, social media promotion, events and partnerships, we work hard to ensure your asset is seen by the target audience.

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YOUR SUPERYACHT: OUR PRIORITY
Marketing & Promotion
Marketing & Promotion for Superyachts
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As true experts of the superyacht industry with an extensive sales portfolio, numerous award-winning vessels and a varied global charter fleet, Imperial follows precise protocols to maximise the visibility of your vessel and obtain the most promising leads possible.

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Our flexible approach offers it all, from full-scale to multi-platform exposure, discreet one-to-one negotiations, as well as our experienced charter and sales brokers, who can formulate bespoke campaigns, answer questions and conduct tours on your behalf.

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SALES MARKETING
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Imperial’s ingrained flexibility ensures that each client and each vessel is treated to a carefully tailored marketing campaign. For instance, if a yacht sale requires blanket discretion, publicity can be entirely avoided, with all marketing activities conducted on a private, one-to-one basis. With its multi-platform resources, Imperial is also able to call upon an enviable range of high-profile assets.

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From a presence at the key international yacht shows, to advertising and press articles in targeted magazines and direct communications via a global network of industry contacts and international clients, Imperial enjoys high brand exposure via editorial in prestigious yachting magazines as well as highly visible international media.

Want to learn more about our media presence? Please visit our Press Centre for all articles related to our superyachts, whether new builds, sale or charter vessels.
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CHARTER MARKETING
Marketing & Promotion
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Imperial’s Charter Marketing Service is designed to achieve maximum charter income for superyacht owners thanks to extensive coverage in relevant print and online platforms, including Imperial’s own interactive website. The company’s Charter Directory is also distributed through some very powerful, high-yield channels. It is delivered to a targeted readership, either directly on-board a client’s vessel, or via select, high-end outlets in Russia, London, Switzerland, Sardinia and the French Riviera.

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Imperial’s approach remains flexible. If a client wishes to pursue back-to-back bookings throughout the year, that can be done; if they prefer to reserve specific periods for personal use, the charter schedule can be arranged to accommodate the owner’s preferences.

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