Whatever kind of marketing approach your yacht demands, the modus operandi of Imperial’s Marketing Department is not the brushstroke guesswork of a bulk operator. It is the targeted, vessel-specific strategy of a team well versed in the nuances of the international superyacht market.
Depending on if your vessel is for sale or charter, it requires two very different skillsets. Whichever you have in mind, Imperial has the experience, the contacts, the personnel and the approach to present it in the best way to the right audience. We improve daily to reach and exceed your expectations, and follow precise processes to maximise the visibility of your vessel to obtain the most qualified leads.
With solid credentials in major press titles worldwide, social media promotion, events and partnerships, we work hard to ensure your asset is seen by the target audience.
As true experts of the superyacht industry with an extensive sales portfolio, numerous award-winning vessels and a varied global charter fleet, Imperial follows precise protocols to maximise the visibility of your vessel and obtain the most promising leads possible.
Our flexible approach offers it all, from full-scale to multi-platform exposure, discreet one-to-one negotiations, as well as our experienced charter and sales brokers, who can formulate bespoke campaigns, answer questions and conduct tours on your behalf.
Imperial’s ingrained flexibility ensures that each client and each vessel is treated to a carefully tailored marketing campaign. For instance, if a yacht sale requires blanket discretion, publicity can be entirely avoided, with all marketing activities conducted on a private, one-to-one basis. With its multi-platform resources, Imperial is also able to call upon an enviable range of high-profile assets.
From a presence at the key international yacht shows, to advertising and press articles in targeted magazines and direct communications via a global network of industry contacts and international clients, Imperial enjoys high brand exposure via editorial in prestigious yachting magazines as well as highly visible international media.
Imperial’s Charter Marketing Service is designed to achieve maximum charter income for superyacht owners thanks to extensive coverage in relevant print and online platforms, including Imperial’s own interactive website. The company’s Charter Directory is also distributed through some very powerful, high-yield channels. It is delivered to a targeted readership, either directly on-board a client’s vessel, or via select, high-end outlets in Russia, London, Switzerland, Sardinia and the French Riviera.
Imperial’s approach remains flexible. If a client wishes to pursue back-to-back bookings throughout the year, that can be done; if they prefer to reserve specific periods for personal use, the charter schedule can be arranged to accommodate the owner’s preferences.
Imperial’s strength is the awards our vessels have won. FLYING FOX (Lürssen 60m) won the Displacement Motor Yachts 5,000 GT & Above at the World Superyacht Awards hosted by Boat International. Furthermore, both EVENT (Amels 60m) and ARKLEY (Lürssen 60m), remarkable achievements built under our supervision, were winners of the renowned World Superyacht Awards trophies. In the meantime, ASTRA (Amels 55m) was a 2015 finalist and won the Show Boats Design Awards in 2014. RoMEA (Abeking & Rasmussen 82m) also entered in 2016. We were proud to see LILI (Amels 55m) and ELSEA (CCN 50m) nominated for the 2018 World Superyacht Awards. Such accolades are important, and we understand that an award-winning superyacht is more highly valued than another superyacht: this aspect features in our global marketing initiatives.
Imperial also has a powerful presence at international boat shows, including the Monaco Yacht Show, Cannes Yachting Festival, Fort Lauderdale International Boat Show and Antigua Charter Show. We also exhibit at other international yachting events in relevant cities such as Dubai, Qatar and Singapore. What makes Imperial’s marketing team so effective is our ability to adapt exactly to our client’s wishes and promote their vessel at targeted events.
