Whatever kind of marketing approach your yacht demands, the modus operandi of Imperial’s Marketing Department is not the brushstroke guesswork of a bulk operator. It is the targeted, vessel-specific strategy of a team well versed in the nuances of the international superyacht market.
Depending on if your vessel is for sale or charter, it requires two very different skillsets. Whichever you have in mind, Imperial has the experience, the contacts, the personnel and the approach to present it in the best way to the top audience. We improve daily to reach and exceed your expectations, and follow precise processes to maximise the visibility of your vessel to obtain the most qualified leads.
With high credentials in major press titles around the world, social media promotion, events and partnerships, we achieve the best to be sure your asset is precisely seen by the targeted audience.
As true experts of the superyacht industry with an extensive sales portfolio, numerous award-winning vessels and a varied global charter fleet. Imperial follows precise protocols to maximise the visibility of your vessel and obtain the most promising leads possible.
Our flexible approach, offering everything from full-scale and multi-platform exposure. To discrete one-to-one negotiations, as well as our experienced charter and sales brokers, who can formulate bespoke campaigns, answer questions and conduct tours on your behalf.
Imperial’s ingrained flexibility ensures that each client and each vessel is treated to a carefully tailored marketing campaign. For instance, if a yacht sale requires blanket discretion, publicity can be entirely avoided, with all marketing activities conducted on a private, one-to-one basis. With its multi-platform resources, Imperial is also able to call upon an enviable range of high-profile assets.
From a presence at the key international yacht shows to advertising and press articles in targeted magazines and direct communications via a global network of industry contacts and international clients. Imperial built a very strong exposure via editorial in prestigious yachting magazines as well as highly visible international medias.
Imperial’s Charter Marketing Service is designed to achieve maximum charter income for superyacht Owners. Extensive coverage in relevant print and online platforms, including Imperial’s own interactive website. A swell as the company’s Charter Directory which is also distributed through some very powerful, high-yield channels. It is delivered to a targeted readership, either directly on board a client’s vessel or via select, high-end outlets in Russia, London, Switzerland, Sardinia and the French Riviera.
Imperial’s approach remains flexible. If a client wants to pursue end-to-end bookings throughout the year, that can be done, but if it is preferred to set aside specific periods for personal use, the charter schedule can be arranged to encompass the Owner’s preferences.
Imperial’s strength is the awards our vessels have won. FLYING FOX (Lürssen 60m) won the Displacement Motor Yachts 5,000 GT & Above at World Superyacht Awards hosted by Boat International. Furthermore, both EVENT (Amels 60m) and ARKLEY (Lürssen 60m), remarkable achievements built under our supervision, were winners of the renowned World Superyacht Awards trophies. In the meantime, ASTRA (Amels 55m) was the finalist during the 2015 edition and won the Show Boats Design Awards 2014. Whilst RoMEA (Abeking & Rasmussen 82m) also took part in 2016 amongst the best. We are also proud to see LILI (Amels 55m) and ELSEA (CCN 50m) nominated for the World Superyacht Awards 2018. All these aspects are fundamental and we understand an awarded superyacht has something more than another superyacht: this aspect enters in our global marketing solution.
In the meantime, Imperial has a powerful presence at international boat shows, including Monaco Yacht Show, Cannes Yachting Festival, Fort Lauderdale International Boat Show and Antigua Charter Show. As well as other international yachting events in relevant cities such as Dubai, Qatar and Singapore. What makes Imperial’s marketing team so effective is our capacity to adapt exactly to our client’s demand and promote his vessel in the targeted events.
