Support the London to Monaco Cycle Ride
29.08.2017

Support the London to Monaco Cycle Ride

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At Imperial, we are aware that the health of the superyacht industry is intimately related to that of the world’s oceans. That’s why we take an active interest in initiatives that preserve, protect and enhance the marine environment. In 2016, Imperial were very proud to have sponsored the inaugural London to Monaco Cycle Ride, and today, we are honoured to announce our continued sponsorship for 2017 by branding one of the support vehicles. Founded and sponsored by world renowned deisgn agency Winch Design, in conjunction with longstanding charity partner the Blue Marine Foundation, this 1,500 km cycle ride takes place from 17–26 September and sets off from the historic Tower of London, before arriving at the Prince’s Palace in Monaco ten days later, on the first day of the 2017 Monaco Yacht Show. It brings together many leading industry figures, from major brokers and shipyards to law and media firms, to help raise funds for important environmental projects. Supported by HSH Prince Albert II of Monaco, chief among those projects are an educational campaign on Ascension Island, where some of the world’s most extraordinary sealife is endangered by long-line fishing; an operation in the Aeolian Islands, north of Sicily, to combat the threat posed by irresponsible tourism; a Solent project in the south of England to help regenerate the region’s vital oyster beds; and an ongoing fight against plastic pollution in 11 valuable Mediterranean destinations. “We are proud to have sponsored the inaugural London to Monaco Cycle Ride in 2016, and we will continue to put its vital work at the heart of our fundraising activities. Being partner for the 2017 event is the continuity of our investment in oceanic protection alongside the Blue Marine Foundation, and our support for their projects around the world.” – Julia Stewart, Imperial Director, Monaco The Blue Marine Foundation (BLUE) is a UK-based charity, established in 2010 by the team behind the film "The End of the Line", which brought the world’s attention to the crisis of over-fishing. BLUE was set up to enable the creation of marine reserves and establish models of sustainable fishing. In its five-year existence, BLUE has already achieved a huge amount of impactful ocean conservation, including catalysing the creation of the world’s largest fully protected marine reserve in Chagos in 2010, helping to persuade the government to create an even bigger reserve around Pitcairn in the Pacific in 2015, and facilitating the closure of 52.6% of Ascension’s waters to fishing from January 2016 for the foreseeable future.

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