Yacht Marketing

TARGETED PROMOTION AND TAILOR-MADE PLAN

Whatever kind of marketing approach your yacht demands, the modus operandi of Imperial’s Superyacht Marketing department is not the brushstroke guesswork of a bulk operator. It is the targeted, vessel-specific strategy of a team well versed in the nuances of the international superyacht market.
Depending if your vessel is for sale or charter, we improve our professional skills to reach your expectations and follow precise processes to maximise the visibility of your vessel and obtain the most qualified leads. With high credentials in press, social media promotion, events and partnerships, we achieve the best to be sure your asset is precisely seen by the targeted audience.

OUR MARKETING SERVICES ADAPTED TO YOUR NEEDS

As true experts of the superyacht industry with an extensive sales portfolio, numerous award-winning vessels and a varied global charter fleet, Imperial follows precise protocols to maximise visibility of your vessel and obtain the most productive leads possible.

Whatever kind of approach your yacht demands, the modus operandi of Imperial’s marketing department is not the brushstroke guesswork of a bulk operator. It is the targeted, vessel-specific strategy of a team well versed in the nuances of the international superyacht market. Our flexible approach, offering everything from full-scale, multi-platform exposure to discrete one-to-one negotiations, as well as our experienced charter and sales brokers, who can formulate bespoke campaigns, answer questions and conduct tours on your behalf, are some of our qualities clients are trusting in.

 

Imperial’s ingrained flexibility ensures that each client and each vessel is treated to a carefully tailored marketing campaign. For instance, if a yacht sale requires blanket discretion, publicity can be entirely avoided, with all marketing activities conducted on a private, one-to-one basis. But with its multi-platform resources, Imperial is also able to call upon an enviable range of high-profile assets – from a presence at the key international yacht shows toadvertising and press articles in targeted magazines and direct communications via a global network of industry contacts and international clients.

We built a very strong exposure via editorial in prestigious yachting magazines, including Boat International, Yachts International, The Superyacht Report, Superyacht Times, Superyacht World, Centurion Magazine, Departures; and in Russian publications such as Motor Boat and Yachting Russia, Yachting Russia, Sea Trial, Forbes Russia and Aeroflot Premium; or through high-end online platforms, including Superyachts.com, Boatinternational.com, Superyachtnews.com, Superyachttimes.com, Superyachtworld.com, Yachtharbour.com, the Robb Report, Forbes.ru, RBC.ru and social media promotions.

Do you want to learn more about our media presence ? Please have a look at our Press Centre: all articles relative to our superyachts, whether New Builds, Sale or Charter vessels, are available and confirm our strong presence in the superyacht medias, coupled with excellent partnership with the main titles.

Imperial’s Charter Marketing Service is designed to achieve maximum charter income for yacht owners. In addition to extensive coverage in relevant print and online platforms, including Imperial’s own interactive website, the company’s Charter Directory is also distributed through some very powerful, high-yield channels, delivered to a targeted readership, either directly on board a client’s vessel or via select, high-end outlets in Russia, London, Switzerland, Sardinia and the French Riviera.

Again, however, Imperial’s approach remains flexible. If a client wants to pursue end-to-end bookings throughout the year, that can be done, but if he prefers to set aside specific periods for personal use, the charter schedule can be arranged to encompass his preferences.

Our strength is the awards our vessels won: both EVENT and ARKLEY, remarkable achievements built under our supervision, were winner of the renowned World Superyacht Awards trophies. In the meantime, ASTRA was finalist during the 2015 edition while RoMEA also took part in 2016 among the bests. All these aspects are fundamental and we understand an awarded super yacht has something more than another super yacht, this aspect enters in our global marketing solution.

In the meantime, Imperial has a powerful presence at international boat shows, including Monaco Yacht Show, Cannes Yachting Festival, Fort Lauderdale International Boat Show, Genoa and Barcelona Charter Shows, Antigua Charter Show and other international yachting events in relevant cities such as Dubaï or Singapore. What makes Imperial’s marketing team so effective is our capacity to adapt exactly to our client’s demand and promote his vessel in the targeted events.

Updated every year, our Charter Catalogue is the perfect luxury charter book to understand the charter trends, both yachts & destinations.

YACHT MANAGEMENT ENQUIRY

As an experienced company managing a very large fleet of motor yachts from 30m to 100m+ length around the world, Imperial is able to manage your vessel thanks to its Operational team composed of multilingual, professional, highly-experienced marine professionals.
Feel free to send us your enquiry and we will ensure to get back to you shortly.

Contact:
Mark Harrison
Head of Operational Department
T +377 97 98 38 80
E m.harrison@imperial-yachts.com

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