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Whatever kind of marketing approach your yacht demands, the modus operandi of Imperial’s Superyacht Marketing department is not the brushstroke guesswork of a bulk operator. It is the targeted, vessel-specific strategy of a team well versed in the nuances of the international superyacht market.
Depending if your vessel is for sale or charter, we improve our professional skills to reach your expectations and follow precise processes to maximise the visibility of your vessel and obtain the most qualified leads. With high credentials in press, social media promotion, events and partnerships, we achieve the best to be sure your asset is precisely seen by the targeted audience.
Selling a yacht requires a specific skill set, but whichever you have in mind, Imperial has the experience, the contacts, the personnel and the approach to present it in the best way to the best audience. For instance, if a yacht sale requires blanket discretion, publicity can be entirely avoided, with all marketing activities conducted on a private, one-to-one basis. But with its multi-platform resources, Imperial is also able to call upon an enviable range of assets – from a presence at the key international yacht shows to advertising and press articles in targeted magazines and direct communications via a global network of industry contacts and international clients.
Do you want to learn more about our media presence ? Please have a look at our Press Centre: all articles relative to our superyachts, whether New Builds, Sale or Charter vessels, are available and confirm our strong presence in the superyacht medias, coupled with excellent partnership with the main titles.
Imperial’s Charter Marketing service, meanwhile, is designed to achieve maximum charter income for yacht owners. In addition to high-profile coverage in relevant print and online platforms, the company’s own Charter Directory is distributed through some very powerful, high-yield channels. Again, however, Imperial’s approach remains flexible.
If our client wants to pursue end-to-end bookings throughout the year, that can be done, but if he prefers to set aside specific periods for personal use, the charter schedule can be arranged to encompass his preferences.
Our strength is the awards our vessels won: both EVENT and ARKLEY, remarkable achievements built under our supervision, were winner of the renowned World Superyacht Awards trophies. In the meantime, ASTRA was finalist during the 2015 edition while RoMEA will also take part in 2016 among the bests. All these aspects are fundamental and we understand an awarded super yacht has something more than another super yacht, this aspect enters in our global marketing solution.
In the meantime, Imperial has a powerful presence at international boat shows, including Monaco Yacht Show, Cannes Yachting Festival, Fort Lauderdale International Boat Show, Genoa Charter Show, Antigua Charter Show and other international yachting events in relevant cities such as Dubai or Singapore. What makes Imperial’s marketing team so effective is our capacity to adapt exactly to our client’s demand and promote his vessel in the targeted events.
As an experienced company managing a very large fleet of motor yachts from 30m to 100m+ length around the world, Imperial is able to manage your vessel thanks to its Operational team composed of multilingual, professional, highly-experienced marine professionals.
Feel free to send us your enquiry and we will ensure to get back to you shortly.
Head of Operational Department
T +377 97 98 38 80
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